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Projects
Purpose-Led Digital Campaigns for Social Change
A youth-driven digital awareness campaign addressing violence against women through culturally sensitive storytelling and advocacy tools.
E-commerce Brand Growth & Conversion Optimisation
A data-led content and optimisation project improving product visibility, brand consistency, and conversion performance across Amazon and the company website for UK shoppers.
Culture-Driven Seasonal Marketing & Community Engagement
A culturally aligned, emotion-led festival marketing strategy inspired by UK seasonal retail practices.
COVID-19 Rapid Response Marketing (Freelance)
A zero-ad-spend digital campaign delivering trusted hygiene access through empathy-led communication.
Strategic Marketing Operations: Building an ROI Intelligence System for National Campaigns
A data-driven framework connecting multi-million dollar campaign budgets to measurable brand performance and customer growth.
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