Education

My journey from finance to digital innovation has taught me to bridge the gap between numbers and creativity, transforming business insight into data-driven marketing strategies that spark engagement and deliver measurable growth.

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Education Background

TEESSIDE UNIVERSITY, UNITED KINGDOM

(2023-2025)

MSC. INTERNATIONAL MANAGEMENT (DIGITAL BUSINESS)(APPLIED)

FOCUS: DIGITAL MARKETING, E-COMMERCE, MANAGEMENT & INNOVATION

My research explored how AI is reshaping the UK digital marketing landscape, studying leading brand campaigns from top UK companies to see how predictive analytics and real-time personalisation drive strategy, performance, and customer engagement. By applying KPIs such as ROI, engagement, and efficiency, I showed how data-driven innovation turns creative ideas into measurable growth.

ACHIEVEMENT: MERIT

YANGON UNIVERSITY OF ECONOMICS, MYANMAR

(2013-2018)

BACHELOR OF COMMERCE (B.COM)

FOCUS: FINANCE & ACCOUNTING

ACHIEVEMENT: 2:1

Researched consumer behaviour in emerging markets, uncovering how culture, digital adoption, and market dynamics shape buying decisions and brand growth. Built strong expertise in market analysis, financial insight, and strategic planning, connecting data with real customer needs to inform smart business and marketing strategies.

STRATEGY FIRST UNIVERSITY, MYANMAR

(2016)

CERTIFICATE IN CORPORATE SOCIAL RESPONSIBILITIES

FOCUS: SUSTAINABILITY, STRATEGIC PLANNING

Led a volunteer team responding to natural disasters in Myanmar, using strategic fundraising and storytelling to rally donors, mobilise community support, and deliver vital aid, turning purposeful ideas into real impact.

ACHIEVEMENT: FUND RAISED £5,000